“the gaze is male whenever it directs itself at, and takes pleasure in, women, where women function as erotic objects” Laura Mulvey.
Mr Hawkins has already mentioned her – so have you researched her? Do you agree with what she says? Find out what she says about the viewer and the ‘viewed’ in any narrative media text. You might also want to think about a chap called Richard Dyer (another key theorist) or Stuart Hall. You need to consider if their ideas are apparent in your genre and if this will have implications in the planning of your own idea? Perhaps you need to think about this when speaking to a focus group.
Research this. Think about this. Blog about this. Laura Mulvey and the Male Gaze or any other theorist you think is interesting.
Next up - this should be the focus for the following week. Please try to complete by Wednesday 3rd Oct:
- Narrative of an idea for your trailer/music video.
- What representations (gender, age , social groups etc)you intend to create in the narrative and how. Think about the theorists above.
- Audience. Define your audience. Talk to your audience, how do you know they would like this idea?
- Be specific when defining your audience:
- gender
- lifestyle
- interests
- socio-economic group
- explain why you have chosen this audience group: are they conventional? Is there a gap in the market? Are you appealing to a mass or niche audience?
P.s.I can not see any of your video deconstructions yet! Please make sure you deconstruct a text from the genre you are focusing on. If music videos – it needs to be the music genre i.e. pop, rock etc.
Peace out
Miss C
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