This is just a blog to 'hurry you along' ! Come on, get cracking! This Friday (in your double) I would like you to have completed a detailed storyboard/script and a focus group (if you can) ready to present your ideas to. We really should planning right now!

Some of you still have blogs missing on audience pleasures/uses and gratifications. Look at the Audience booklet I have given you today - read specifically through Hyperdermic Needle effect; Cultivation/Culmination and the Two Step Theory - which theory could apply to your genre?  Think very carefully about the Uses and Gratifications an audience would have for your genre or idea - which uses/gratification would apply to them - information? Personal identity? Social Interation? Personal Identitiy?

Just to clarify read though and consider:

• Hyperdermic Needle effect
• Cultivation/Culmination Theory
• Two Step Theory
• Which uses/gratifications would apply to your target audience?

Keep using your booklet as a guide! Remember Christmas is the deadline...

Miss C

To Do List

You should be nearing the end of the research stage! Plesse make you complete the following:

• consider key directors of your genre and their influence.
• define your audience - age, gender, lifestyle interests and social-economic group.
• consider digital technology you may use for production.
• mood board for your idea.
• the ideaology of your specific genre - this means the overall 'feel' and 'attitiude' of your genre. Will you include specific icons, tropes?
• you do need to think carefully about audience pleasure. What will your audience enjoy? Refresh yourself on the different theories listed in your booklet - could this apply to your specific genre? Did it ever?
• Plan the storyboard (please see booklet for details.)
• Set up a focus group and consider all of the above when you question them. Blog your findings.

Please don't ever just blog a defintion of a theory or a term - be analytical; apply theory/term to your own work.
Ideally all of the above needs to be done by Monday 15th October and you should be organising a recce , a cast and taking loacation shots next week. Please aim to stick tot his deadline.

Planning Plans....

OKaaaaaaaaay....


You need to make sure that you're thinking about how Laura Mulvey's theory applies to your genre and your idea. Make sure you add this to your Laura Mulvey blog.  Are there any other theorists you will need to consider? (See previous post)
Plan! Today you should now be thinking about your idea, storyboarding your idea and creating a moodboard. Consider a focus group consisting of your target audience- what will they think about your idea? Use their feedback as part of your research and planning. Perhaps you could also pose questions on their own opinions about the Male Gaze in this genre or any other theorists.
Go! Go forth and plan!
Miss C