This is just a blog to 'hurry you along' ! Come on, get cracking! This Friday (in your double) I would like you to have completed a detailed storyboard/script and a focus group (if you can) ready to present your ideas to. We really should planning right now!

Some of you still have blogs missing on audience pleasures/uses and gratifications. Look at the Audience booklet I have given you today - read specifically through Hyperdermic Needle effect; Cultivation/Culmination and the Two Step Theory - which theory could apply to your genre?  Think very carefully about the Uses and Gratifications an audience would have for your genre or idea - which uses/gratification would apply to them - information? Personal identity? Social Interation? Personal Identitiy?

Just to clarify read though and consider:

• Hyperdermic Needle effect
• Cultivation/Culmination Theory
• Two Step Theory
• Which uses/gratifications would apply to your target audience?

Keep using your booklet as a guide! Remember Christmas is the deadline...

Miss C